Head of Marketing

  • Marketing
  • Manchester, United Kingdom

Head of Marketing

Job description

Opportunity to join a world leading software technology business, based in Manchester, UK, with a global customer and employee base.


The Mission:

To develop, implement, monitor and evaluate strategic marketing plans with the aim of generating leads and opportunities to influence AppLearn’s next phase of growth


Job requirements

Outcomes:

  • Execution of the marketing plan to meet business objectives
  • Manage and mentor the marketing team to achieve exceptional performance
  • Support AppLearn’s strategic goals and priorities, specifically around lead generation and company growth
  • Lead the thought leadership and PR strategy to gain share of voice in a developing market
  • Build a world-class DAP brand
  • Contribute ideas and creative thinking


Experience

  • Relevant marketing degree / CIM qualification or equivalent
  • Minimum 3 years’ experience in a senior marketing role within a B2B technology/SaaS company
  • Strong understanding of the B2B software sales process / buying journeys
  • Skilled in tracking and reporting against agreed sales and marketing metrics


Responsibilities

  • Create a strategic marketing plan which is aligned to business goals and objectives
  • Create lead forecasts across campaigns, and ensure effective progression of leads through the funnel
  • Oversee the implementation of the marketing plan including campaigns, events, content, digital, PR and operations
  • Take overall responsibility for brand management and corporate identity
  • Provide insight and advice to key stakeholders relating to all aspects of marketing, communications, partnerships and relevant networks / communities
  • Managing external partner and supplier relationships and creating joint marketing plans
  • Effectively manage the marketing team and drive overall performance, with objectives and personal development
  • Ensure the competitive landscape and digital adoption platform market is appraised and documented
  • Monitor, report and analyse the results of marketing activity through the funnel
  • Ensure that projects are finished on time and in line with budgets/forecasts


What do we offer in return?


  • 25 days holiday
  • Hybrid, flexible working model
  • Share options
  • Pension plan
  • Enhanced maternity, paternity and adoption leave
  • Health cash plan
  • Annual pay review
  • Discounted gym membership
  • Cycle to work scheme
  • Free breakfast every day when in the office
  • Free onsite parking
  • Free office fitness and mindfulness classes
  • Monthly well-being sessions
  • 24/7 mental health support and company paid counselling
  • Monthly company events and parties